Archive for July, 2016

SearchCap: AdWords reports, CTR data & Google Maps ads

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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Merkle’s early data on expanded text ad CTRs: results are mixed

Merkle has released early results on click-through rates of expanded text ads relative to standard text ads in its Q2 Digital Marketing Report. The agency began participating in the expanded text ads beta in April and analyzed the longer ad format’s impact on click-through

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Customer Data: The Solution to Lead Generation

More leads, please. In most companies, it’s an ongoing process to generate interested buyers to your product and services. We want qualified leads that move effortlessly throughout the sales cycle. But the problem lies in our preparation. Some of us

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Explore Rio from every angle

With its beautiful beaches and breathtaking landscape, Rio de Janeiro is a city that appears on every traveler’s bucket list. Now, thanks to the wonders of technology, you can now explore the “Marvellous City” and its rich cultural heritage even

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Excited about Google’s new map ads? You should be!

As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or

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How to optimise your videos for better ranking on YouTube

With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.  However, the sheer size of the audience (a third of all web users) means that the rewards are

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9 things most people don’t understand about SEO

SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose

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Search in Pics: NBA players at Google, Pokemon Go gamers & Google koolaid

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s

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Google’s power of censorship: who controls the controllers of the internet?

Imagine a world where Google has no secrets, where all search engines play fair, and where SEO doesn’t have to be synonymous with “page one.” Sound like a fairy tale? The Internet is often cast as the great democratizer, and

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Eight most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we begin with a bounty of up-to-date search marketing stats, then we end with some bizarre Google

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