Archive for June, 2016

SEO? SEM? SMX East has you covered.

One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to ensure that you’d succeed in spite of the dramatic developments in organic search marketing and paid

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7 Last Minute Marketing Ideas for the Fourth of July

The Fourth of July holiday is like an oasis in the desert. Mid-summer, the holiday gives people a break and a chance to celebrate something in seasonal style. It should come as no surprise then, that the average U.S. household

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7 Last Minute Marketing Ideas for the Fourth of July

The Fourth of July holiday is like an oasis in the desert. Mid-summer, the holiday gives people a break and a chance to celebrate something in seasonal style. It should come as no surprise then, that the average U.S. household

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5 Steps to Recovering from Low Landing Page Conversions

Landing pages are intended to be simple and straightforward – a single page designed to get a specific audience to take an action.Marketers use landing pages to get people to: Make a product purchase Opt-in to get a promotional product

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Shopping campaigns: Play like every day is a holiday

Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play Like Every Day Is A Holiday” panel at SMX Advanced featured tips and advice from three PPC veterans: Ann

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The definitive SEO audit part 2 of 3: Content and on-site

Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this

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Supporting Bay Area nonprofits focused on homelessness

“How many homeless people are in San Francisco?” “How do people become homeless?” “How can I help homeless people?” These are just some of the questions people ask Google about homelessness in San Francisco, according to Google Trends. Many of

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5 more super-common SEO mistakes content marketers make

When you aren’t marrying your SEO efforts with your content marketing, you aren’t going to get the best results. As an optimization geek, I’m all about getting the most bang for my buck (and effort). Because of this, it pains

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AMP: Above and beyond

Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google’s Rudy Galfi, product manager for the AMP Project. The post AMP: Above and

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Google’s Joris Merks on the importance of leadership for digital transformation

Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies. He’ll be participating in a Google Squared webinar tomorrow (June 30), looking at how to drive a culture of innovation

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