Archive for June, 2016

Why you may need to be aware of booby traps when hiring a new SEO

The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos. Of the thousands of providers across Australia there are no shortages of promises, case studies and packages available

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Leverage the power of IBM Watson in your AdWords campaigns

In 2011, IBM Watson competed on Jeopardy! against the two reigning champions and easily took the first place prize of $1 million. While that was some amazing marketing, the real prize was the technology developed as part of that effort.

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How are beacons going to affect search marketing?

Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that makes beacons and management software, so it’s not just me being boring). I’ve found little doubt

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Press Play on TrueView Video Ads for Performance – Google Best Practices

Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online video as they do watching TV. 1 There have never been more opportunities for brands to connect with consumers through the

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Google now offers real time earthquake information in search results

Google announced they are now showing richer earthquake related information right at the top of the search results for earthquake related queries. They want to give people who feel a tremor quick and authoritative information about what they just felt.

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New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout

Google is constantly testing and iterating on how it displays product listing ads. The team at CommerceHub spotted two new variations this week. In one, a “with Special Offers” filter option appears in a product card unit. In another, a single

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18 best branded Instagram videos of 2016 (so far)

Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies all in a single scroll. Snapchat, Twitter, Facebook… yeah

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The Best On-Page SEO Tool in the Business Now Has Unlimited Access via MozBar

[Estimated read time: 4 minutes] This is going to be an exciting year for MozBar. I’m happy to announce that we’ve got something new that will help you save a ton of time tuning your on-page SEO. (New to MozBar?

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The Functional Content Masterplan – Own the Knowledge Graph Goldrush with this On-Page Plan

[Estimated read time: 17 minutes] On-page content is certainly not one of the sexier topics in digital marketing. Lost in the flashing lights of “cool digital marketing trends” and things to be seen talking about, it’s become the poor relative

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SearchCap: Shopping campaigns, common SEO mistakes & a product search survey

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New

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