Archive for June, 2016

Focusing on diversity

It’s been two years since we first shared our workforce demographics and helped spark a conversation about the need to improve diversity at Google and across the tech industry. Today we’re updating google.com/diversity with our 2015 demographics, and sharing some

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SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New

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Google says Dynamic Search Ad targeting will soon get better

Google announced it will be adjusting how Dynamic Search Ads are triggered over the next few months. The goal is to improve ad relevance on queries. From the announcement: For example, ads that point to a landing page about iced coffee

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Want a Bigger Marketing Budget? Optimize Your LTV to CAC Ratio

Almost every head of marketing, whether they are a CMO, VP, or Director of Marketing is thirsty for a larger marketing budget. With more money to spend, marketing can (theoretically) drive more growth. But all too often marketing budgets are

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What the heck is going on with Google Keyword Planner?

First there were the error notices that users have to have an active campaign, not just an AdWords account to access Keyword Planner. Then came combined search volumes for close variants. A Google spokesperson has confirmed with Search Engine Land that users

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SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch

As always, SMX was chock full of new ideas and actionable content. One of the struggles that many media teams face is the disconnect between the digital strategies that one team owns versus the strategies being implemented by teams that

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How e-commerce SEO matters in strategic redesign of web shops

Baking a cake is easy — when you use all the right ingredients from the beginning! But just imagine how it would be if you mixed the batter, poured it into a tray, sprinkled icing sugar all over it, and were

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Facebook News Feed update: how #Friendmageddon will affect publishers

Facebook has announced a new change to its News Feed algorithm, favouring personal posts over news stories, in an attempt to maintain its personal element. What does this *really* mean for publishers though? Facebook is all about connecting people with

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Google Maps Android users get multi-stop directions & new Your Timeline features

Google Maps for Android now lets you create route directions with multiple stops, as well as add photos and notes via the Your Timeline feature. According to the announcement, Android users can enter a destination and then tap the corner

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SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs

For those of you unfamiliar with him, Dr. Pete Meyers is a marketing scientist over at Moz. He is responsible for building the MozCast and likely as a byproduct of that has spent a lot of time examining all the

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