Archive for May, 2016

Share conversions and remarketing lists across paid search accounts

At some point or another, anyone handling paid search at an agency has likely managed a client that had multiple accounts. Before concerns are raised at the idea of double-serving, let me explain that there are a lot of different legitimate

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Search in Pics: Google Dance Tokyo, gBrau beer & a pink penguin engineer

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google

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Google now displays image thumbnails next to search snippets for food-related queries

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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Winners and losers of Google’s latest mobile friendly update: USA

Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 — John Mueller (@JohnMu) May 12, 2016 This update

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Five ways UX blends with SEO to improve a site’s performance

For many years there has been a debate on whether UX and SEO can really go hand in hand, but this is not the case anymore. Today we’re examining how UX and SEO can make the perfect match. There’s no

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How to Research the Path to Customer Purchase – Whiteboard Friday

Moving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it’s far too easy to make a misstep. In today’s

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SearchCap: Voice search SEO, SEMPO survey & more

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013

According to SEMPO’s most recent salary survey, the average pay for search and digital marketing professionals is up 16 percent since 2013. The nonprofit organization for SEO and SEM professionals polled nearly 600 search and digital marketing professionals across a

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How to Make Analytics Work for Your Videos

When the word “analytics” comes up, most content owners immediately gravitate toward viewership counts. However, though views are important, they’re only part of the larger picture. Truly comprehensive analytics help content creators ensure the videos they produce are providing real

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Meet more of our Top Contributors

This is the second of two posts spotlighting our Top Contributors. Read part one here. – Ed. If you’ve ever asked a question about a Google product in the Google Product Help Forums or on Twitter, chances are you’ve encountered

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