Archive for April, 2016

Taking your analytics practice to the next level

As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse, Vice President, Social and Search at Nielsen and Pierce Crosby, business development and experienced data

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Expeditions career tours can take kids to work, virtually

Soledad O’Brien is a broadcast journalist and founder of Starfish Media Group. She is also CEO of the Starfish Foundation, which provides financial assistance and mentoring to help kids go to college. Recently, the Starfish Foundation launched virtual career tours

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Expeditions career tours can take kids to work, virtually

Soledad O’Brien is a broadcast journalist and founder of Starfish Media Group. She is also CEO of the Starfish Foundation, which provides financial assistance and mentoring to help kids go to college. Recently, the Starfish Foundation launched virtual career tours

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Is your brand prepared for voice search? 3 steps to get the conversation started

Alexander Supertramp / Shutterstock.com Whether you work in SEO or PPC, you’ve likely noticed a new trend emerging in your search reports: a rise in longer-tail searches and question-based search phrases. The likely culprit? Voice input. Voice search is easier

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How to achieve face-melting content marketing ROI

Jason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve Face-Melting Content Marketing ROI” at ClickZ Live NY last week. With that title, the session immediately

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Hertha Marks Ayrton Google Doodle marks 162nd birthday of “The Electric Arc” author

Google is paying tribute to the first woman to read a scientific paper in front of London’s Royal Society with today’s Hertha Marks Ayrton Google doodle. Ayrton set a historical precedent for women when she read her scientific paper, “The

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Ten years of Google Translate

Ten years ago, we launched Google Translate. Our goal was to break language barriers and to make the world more accessible. Since then we’ve grown from supporting two languages to 103, and from hundreds of users to hundreds of millions.

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Ten years of Google Translate

Ten years ago, we launched Google Translate. Our goal was to break language barriers and to make the world more accessible. Since then we’ve grown from supporting two languages to 103, and from hundreds of users to hundreds of millions.

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5 Steps For When You Hit a Wall in Content Production

A few weeks ago, it happened. One of the most frustrating aspects of working as a writer and content producer, with deadlines, happened. Writer’s block, writer’s burnout-whatever you call it, it happened, and it can be deeply problematic for those

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11 extraordinary uses of Augmented Reality (AR)

Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get fully immersed in the world of AR. Put simply, AR

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