Archive for April, 2016

SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New

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Stop Neglecting Analytics in Your Customer Engagement Strategy

Customers desire experiences, not transactions. In a world full of distractions, engaging customers beyond the typical purchasing routine is vital for SaaS success. And B2B consumers crave unparalleled engagement. They want personalized advice, solution-oriented features, and revenue-generating products. An IBM

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Maximizing your mobile impact

d8nn / Shutterstock.com Whenever people talk about mobile search, one of the first things that always comes to mind is location, location, location. Since mobile phones are… well, mobile, these devices open up opportunities to target consumers who may otherwise have

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Callout and Review extensions now available in Bing Ads

Bing Ads rolled out callout and review extensions last week. The new ad extensions are available in all Bing Ads markets, with the exceptions of Hong Kong and Taiwan. The ad shown above features both of these new extensions. Callout extensions

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The #1 reason why position #1 doesn’t matter

That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute. The screen shot below shows what Google refers to as a featured snippet, also

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Why SEOs should not ignore Bing Webmaster Tools

Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements: You should be optimizing your website based on Google’s guidelines and best practices, because they have the larger market share

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Lions and Tigers and Bots, Oh My!

Microsoft, Facebook, Slack… Simone, Her, and i, Robot. Bots of all kinds have long been the subject of movies and software centered on artificial intelligence, but as of late the hype about bots, specifically chatbots, has spiked considerably. Headlines confetti

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Search in Pics: Kangaroos, Russo brothers & new napkins at Google

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Kangaroo

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Five of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have loads of paid search stats and research and news on the latest madcap tinkering by

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Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’

The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on.  Paul Lomax is CTO and Head of Product Development at Dennis Publishing (founded

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