Archive for March, 2016

Who Has AMP Carousel and Who Doesn’t? Google Reveals Countries With AMP in Search Results

Google’s Accelerated Mobile Pages (AMP) project rolled out to a very limited audience when it was first introduced in February. Now it has been rolled out to a slightly greater, but still limited audience. A Google employee confirmed in a

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Google Image Search Now Allows People to “Save” Images to Desktop

Google is expanding on a mobile search feature rolled out in late 2015, whereby searchers could star images they find in image search directly to their mobile devices. The expansion of this feature will see Google allow desktop searchers to

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How to use In-Page Analytics and how it can help boost conversions

Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin if you’re trying to get more advanced and need a place to start? In-Page Analytics is probably one

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How to Idiot Proof Your Ad Campaigns

Marketing promotion sucks when you treat people the same. That goes for conversions, and it goes for advertising too. But the minute things start to go awry, people start messing with their landing page headline or ad descriptions. As if

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Google launches its giant mobile search ads for automakers in the US

Google is launching its specialized mobile search ads for automotive manufacturers and dealers. First announced in beta last May, Model Automotive ads and Dealer Automotive ads are now available to eligible advertisers in the US. Original equipment manufacturer (OEM) automotive advertisers can

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Rev up the car shopping experience with Automotive ads

The way people shop for cars has changed. The days of going from dealership to dealership are over. People now turn to their smartphones in critical auto shopping moments to research models, find deals, and get real-time advice. In fact,

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Rev up the car shopping experience with Automotive ads

The way people shop for cars has changed. The days of going from dealership to dealership are over. People now turn to their smartphones in critical auto shopping moments to research models, find deals, and get real-time advice. In fact,

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International PPC: How to deal with currency fluctuations

One issue I’ve seen with international PPC is how to keep track of your spend and ROI abroad compared to at home. When setting up billing, you can either choose to use the target market currency or use your home currency. There

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Okay, now Google’s Artificial Intelligence Division is just showing off

In Seoul, South Korea, a Google-created artificial intelligence has been squaring off against a mortal man in the 2,500-year-old strategy game, called Go, that’s several orders of magnitude more complicated than chess. When it was finally over, Google’s AlphaGo won

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A century of celebrating Mom: smart ad strategies for the mother of all holidays

In 1914, Woodrow Wilson signed a bill recognizing Mother’s Day as a national holiday. A century later, the holiday has become much more than a celebration of more than 85.4 million mothers. Mother’s Day is now the third-largest retail holiday

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