Archive for March, 2016

How to track clicks to offline sales from a B2B lead generation website

Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years. While it may

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A new guide to entering international markets with AdWords – Google Best Practices

It’s possible to connect across the globe in an instant. Expanding your business to new countries unlocks new opportunities and challenges for your AdWords account. We’ve published a new guide to help advertisers go global. This resource offers best practices

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Best Practices: A new guide to entering international markets with AdWords

It’s possible to connect across the globe in an instant. Expanding your business to new countries unlocks new opportunities and challenges for your AdWords account. We’ve published a new guide to help advertisers go global. This resource offers best practices

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The Essential Guide to Creating Infographics That Drive Traffic by @legendt

Once upon a time, infographics were all the rage. They were everywhere, and in every form — beautiful, quirky, funny, insightful, or just plain weird. And for the most part, they worked. Neil Patel’s companies, for example, reeled in millions

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4 Things Steve Jobs can Teach Us About Conversion Rate Optimization by @neilpatel

Steve Jobs did a lot of great things, including building one of the most stunning tech empires in history and producing life-changing devices. He is an inspiration, and not just because he invented the iPhone or Macbook you’re likley using to read this

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How are businesses using Google Posts?

Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google Posts’ by most commentators – although Google has indicated that the feature does not have an official name

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Take a virtual step into Abbey Road Studios

Last year, we opened the doors to the music landmark Abbey Road Studios, where musical legends like the Beatles and Pink Floyd have recorded. With a click of a mouse or a tap of a screen, more than 2 million

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Here’s How to Supercharge Your Competitive Research Using a URL Profiler and Fusion Tables

[Estimated read time: 19 minutes] As digital marketers, the amount of data that we have to collect, process, and analyze is overwhelming. This is never more true than when we’re looking into what competitors are doing from a link building

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Search for Friends of Friends on Instagram

Instagram is opening up its search functionality to allow people to search through other peoples’ followers. Mashable was first to notice the new search functionality in the ‘Followers’ section, noting there’s also a new search bar in the ‘Following’ section

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SearchCap: Google AMP, knowledge graph & auto ads

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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