The recent leak of documents which detail Wikimedia Foundation’s plans to build a search engine have led to the resignation its executive director, Lila Tretikov. Tretikov has announced her resignation in a letter to Wikimedia and its community of volunteers.
Strategies for boosting customer retention and fostering customer loyalty abound. But among companies that seek to build, sustain, and grow their customer relationships, few seem to talk about community outreach. It’s kind of understandable. In a marketing climate that’s increasingly
Undertaking local listing management can be a daunting task. We all understand the importance of standard local listing management: update your local listing profile on a variety of websites to ensure visibility in the world of local search. Simple enough. The challenge
Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target