Archive for February, 2016

Win a Ticket to #SEJSummit Santa Monica! by @sayscaitlin

Want to attend #SEJSummit for free? Here’s your chance. On March 15th we will award one person a flight* to beautiful Santa Monica, California, one-night hotel stay at Loews Santa Monica Beach Hotel, and a ticket to SEJ Summit “A

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Why Is There A Leap Day? Today’s Google Doodle Sheds Light On Leap Year’s Extra Day

Today is Leap Day, and Google is marking the special occasion — an extra day that comes around every four years — with an animated Leap Day doodle featuring three bunnies in a row. As explained on Google’s Doodle blog,

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How to Create a Promoted Pin That Will Actually See Results by @annaleacrowe

Without a doubt, converting users into buyers in 2016 is an art form. If you’re a business and looking for customers to buy your product, you know where the scene is. It’s on Pinterest. (Unless you’ve made it onto Shark

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What is HTTP2 and how does it affect us?

The web is about to get faster, with the introduction of the latest version of the HTTP protocol: HTTP/2. It’s been 17 years since the last update and so many things have changed in almost two decades. Technology has created more demanding

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The Pupil Becomes The Master: Five Things Mobile Advertising Can Teach Desktop Marketers

Mobile companies understood mobile-specific strategies long before the widespread adoption of mobile devices and increased adoption of smartphones and tablets. With more than three years of experience and state of the art mobile expertise, there is a lot that can

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The Google Analytics Add-On for Sheets: An Intro to an Underutilized Tool

With today’s blog post I’m sharing everything one needs to know about an underappreciated tool: the Google Analytics add-on for Google Sheets. In this post I’ll be covering the following: 1. What is the Google Analytics add-on? 2. How to

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5 Reasons Why Audiences Only Accept Remarkable Content and Ideas by @cognitiveSEO

When information started to be plentiful online, some of us rushed to store it on floppies, CDs, memory sticks, and—more recently—cloud systems. We did this, at least at first, because we were afraid it wouldn’t last. Not only were we

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How Important are Tags in 2016 for SEO? by @ab80

If you want to improve the visibility of your website, increase traffic and boost your brand’s revenue, you need to run a strong SEO campaign. While building backlinks, developing your social media presence, and other off-site practices are great for

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SearchCap: Google AdWords & Bing Ads Bugs, AMP Ranking Signal & Review Stars Bug

Attend Our Conferences The largest search marketing conference and expo returns to San Jose March 1-3. Learn more about SMX West! Or attend an SMX near you. See all the dates and locations. Learn More About Our SMX Events MarTech:

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Google Says AMP Not A Ranking Factor (But Does it Matter At This Point?)

Responding to a question asked in a Google+ Hangout, Google’s John Mueller officially stated AMP is not a ranking factor at this point. Converting pages to AMP format will satisfy the mobile-friendly ranking signal, but there’s no ranking signal that’s

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