Archive for January, 2016

(Un)folding a virtual journey with Google Cardboard

A year and a half ago we introduced Google Cardboard, a simple cardboard viewer that anyone can use to experience mobile virtual reality (VR). With just Cardboard and the smartphone in your pocket, you can travel to faraway places and

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25 Content, Mobile, and Video Stats to Help Spearhead Your 2016 Online Marketing Strategy

Whether you’re writing an article, trying to convince your boss about some of your ideas, want to learn more, or just need some motivation, there are so many staggering online marketing statistics out there that can help get you to

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What you need to know about Yahoo Product Ads

Back in November 2015, Yahoo Product Ads officially launched, an umbrella name that encompassed a few different types of ad units within the Yahoo Gemini universe. I’ve been working specifically with the Search Product Ads unit, which appears on Yahoo.com

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14 most important SEO tasks in order of priority

SEO can be overwhelming for any number of reasons. Between local considerations, seeding the right content in the right places, and various other on-page and off-page factors, it’s tough to know where to begin even when it comes to basic

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Manufacturing Serendipity: How to Create Content that Captivates Your Audience

Fifteen minutes into my first ever flight with my newborn son — a flight that had been delayed for an hour and a half, during which we’d held off feeding him so he could eat on the way up to

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How I Got 1.7 Million Pin Views to My E-commerce Pinterest Account in 2015

Visual content isn’t the future of content marketing… it’s here now. And Pinterest is currently one of the top social media channels for visual content. Shareaholic published a study that showed Pinterest as the #2 social media traffic referrer behind

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New ways to stay informed about presidential politics

In just two days, Americans will tune in for the final Republican debate before the 2016 primary season officially kicks off in Iowa, and we’re teaming up with Fox News Channel to make sure every citizen can get the most

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Announcing the winners of our Connect contest!

Last week we ran a contest on Twitter and Facebook in order to giveaway a bunch of free tickets to our new search event Connect, taking place in Miami next week on 4-5 February. Connect will bring together all the

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Step-by-Step Guide to Optimizing Your Lead Generation Form

When talking about optimization you can really break it down and focus on specific pages. In other words, how you’re going to optimize a piece of content may be slightly different than how you’re going to optimize a Thank You

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The 17 things Twitter should do to transform its fortunes

Twitter has been having a hard time of it in the past year or so, with various product missteps, plodding user growth and underwhelming results all negatively affecting its share price. Shares are now hovering just above the $17 mark,

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