Archive for January, 2016

The Five-Step Process for Writing Powerful Call-to-Actions By Reverse-Engineering Customer Mindsets

For me, growth hacking is more than just a mindset. It’s about the desire to take tradition and flip it on its head. It’s about leveraging the way we’ve always done things and manipulating those processes to achieve a much

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Facebook Expands Live Video to All iPhone Users in the US

Facebook has announced it’s expanding live video to all iPhone users in the US. What was once a feature reserved only for the Facebook elite is now available to a large population of users in the United States. Facebook first

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5 Tips to Understanding Reciprocal Links for Small Businesses

When it comes time to build links, you’re likely going to be faced with a dilemma known as reciprocal linking. Whenever you try to earn a backlink on a website, whether it be through contributing a guest article or otherwise,

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18 expert quotes from ClickZ’s Digital Trends 2016 Report

Our sister site ClickZ has launched its first Intelligence report of 2016 and it’s a firecracker. The Digital Trends 2016 report is a comprehensive guide to all the digital-related trends you need to know about in 2016. Sure every digitally-focused

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Are SEOs focusing on the wrong target?

I’ve spent a considerable amount of my life in the SEO world. But I’m here to say that our discipline is led by a false premise. We’re all chasing the wrong rabbit (or hog/unicorn/insert your favorite elusive animal here). Take

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How to Optimize Your Content for Google’s Rich Answer Box by @missanna_f

You may have noticed that when searching for a term or asking a question on Google, you receive not only a list of search results, but also an informational box at the top of the page that displays a quick

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Facebook Reports Over 100M Hours of Video Watched Daily, More Record Numbers in Q4 Earnings Call

According to Facebook’s Q4 earnings call, the world’s leading social network continues to widen the gap between itself the competition. Numbers are up in just about every way they can be measured — with growth in revenue, daily active users,

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My Single Best SEO Tip for Improved Web Traffic

Howdy Moz Fans, After more than 5 years — including an 18-month hiatus as a Moz associate — tomorrow marks my last day working as a Mozzer. Make no mistake — I love this job, company, and community. Moz has

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AlphaGo: using machine learning to master the ancient game of Go

The game of Go originated in China more than 2,500 years ago. Confucius wrote about the game, and it is considered one of the four essential arts required of any true Chinese scholar. Played by more than 40 million people

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Why Your Team Can’t Afford to Ignore the Data

A Teradata survey unveiled that 87% of marketers see data as the most underused asset in their cohorts, and 50% desire to extend the use of big data to support their digital marketing efforts. However, ecommerce marketers are still experiencing

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