Archive for January, 2016

10 Tips to Make Content Marketing Work for Small Budgets by @neilpatel

It’s so easy. Just create amazing content consistently and you’ll be rolling in traffic. I’m kidding. Even if you know what you’re doing, content marketing takes a lot of work. But it can pay off in a big way. For example, Kraft’s

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The Secrets to Combating Content Overload by @Ashread_

The Internet is becoming increasingly cluttered. In 2005, we were reportedly exposed to over 3,500 brand messages per day. Nowadays, that figure is closer to 10,000 (if not already higher). 5.3 trillion display ads are shown online each year, 400

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Google’s AdWords App Finally Comes to iPhone

Search marketers with an iPhone now have a new app to add to their home screen, as Google has finally brought its AdWords app to iOS. This comes almost a full year after launching it on Android. With the iPhone

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How to Use Google Analytics to Help Shape Your Marketing Strategy

If you’re not familiar with Google Analytics, it can be a little daunting at first. With so much data available to dig through, it’s hard to know where to look to find the most important metrics. Marketers that want to

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What is The Effect of Adding a “Retweet” CTA to Your Tweets? [SEJ STUDY] by @BrentCarnduff

As marketers and business owners, we’ve all heard or read about the importance of adding calls-to-action on our content, but many are less informed when it comes to the specifics of those CTAs. While there is an abundance of information available

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Five of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: Facebook super-takes over the whole digital world, Instagram gets crazy-prolific with its ads and we reveal the

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New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon

Podcast: Download Subscribe: iTunes | Android | Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, Annie Cushing and SEJ Executive Kelsey Jones discuss how analytics can only give you a better

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10 reasons why you should definitely come to Connect

Please excuse the rather self-serving article, but we are running a new search event called Connect on 4th & 5th February that we’re very proud of and we think you should come. We’re aware that you have a choice of

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Targeted Link Building in 2016 – Whiteboard Friday

SEO has much of its roots in the practice of targeted link building. And while it’s no longer the only core component involved, it’s still a hugely valuable factor when it comes to rank boosting. In this week’s Whiteboard Friday,

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Introducing the AdWords app for iOS

Today, we’re rolling out the AdWords app on iOS to all AdWords customers globally – you can download it from the App Store. With the AdWords app, many campaign activities can now be managed while you’re on the go from

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