What is Off page and On page SEO?

November 14, 2015

The terms off and on page SEO are used very often by SEO experts. Getting familiar with the terminology of this two words is vital in understanding and performing SEO on your website or a client’s website. On-page SEO has to do with optimizing your website so search engines know what your site is all about. This includes: fixing dead links, proper tags on images, meta etc… While Off-page SEO deals with promoting your website on the web. It could be via social media, directory submission, bookmarking etc… Basically anything that doesn’t involves making changes to your website. Below is list of tasks SEO experts do when performing on and off page SEO.

ON Page SEO – On Page SEO refers to settings you can change and apply on the website such as:

  • Header Optimization
  • Logo Optimization
  • Footer Optimization
  • Alt Tags
  • Solve Canonical Issues
  • Meta Tags
  • Content Optimization

OFF Page SEO – Off Page SEO refers to settings you can not change in the website such as:

  • Directory Submission
  • Social Bookmarking
  • Classified Submission
  • Article Submission
  • Press Release
  • Forum Posting and Many more