How to Optimize Images and Videos for Better Search Engine Rankings

October 24, 2015

To make your website get the desired customer base and the most number of views it is important that the optimum amount of traffic is generated to your website and for this to happen, it is imperative that the there are high potential keywords and quality images for better search results. Images are an important part of any website content and can determine the website rank. This is something that most bloggers avoid and this results in poor performance of the site. Listed below are few ways to optimize the image and video quality to have better search engine rankings.

Alt Tags

Proper labeling of alt tags is very important! This is required for the search engines to accurately understand the images and this is possible with an alt text. Make sure that the alt text is in English and insert correct serial tags in case the image is of any product.

<img src=”smiley.gif” alt=”Smiley face” height=”42″ width=”42″>

File Size

Optimization also depends on the file size of the image. If it is too large a file, be it of an image or a video, then it takes a longer time to upload which makes the viewer lose his attention. This drives away the potential of the site. Therefore it is important to reduce the file size of the image or video with the help of platforms such as Skitch, kraken or simple the Photoshop. This will reduce the size while keeping the quality of the file intact.

File Text or Caption

It is crucial that an appropriate file name is given to each video and image so that the search engine is able to represent it accurately. This is important because the viewer can understand what they are looking at by reading the text which makes it easier for them to understand the entire concept, and in turn increases the time span for viewing the website. The bounce rate is reduced at the optimization level increases.

Anchor Text

This is an innovative way to direct the user to the desired link back again, increasing the site views of the content. The better the anchor links, the more will be the image and video rank. However too rich an anchor link will lead to over optimization.

Dimension and Angle

When it comes to displaying an image it is crucial nowadays to portray various angles and dimensions of the image file so that the user can have a comprehensive look and get a detailed view of the file. For instance if it is the image of a car, then it should be showing the front side, the rear side, the top side and the side angle as well. A proper description of the angle dimensions is also necessary to get the maximum potential views.

A Practical and Minimalist Approach

More often an image becomes very decorative with boundaries, buttons and too much items that make the text very appealing indeed but enlarges the file size that makes it difficult to load and the same problem occurs. The viewers lose their interest and the bounce back rate increases.

Therefore when it comes to increasing site views, it is important to keep in mind the above mentioned points to make sure that you can keep the viewers engaged to the site as long as possible.

  • Megan

    Thanks for sharing.

  • This is so cool! Thanks a lot for the info.

  • Thank you for the good writeup. It actually was a leisure account it.
    Look advanced to far delivered agreeable from you!
    By the way, how could we keep in touch?