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Google fined $2.7 billion by E.U. in anti-trust ruling

Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving “illegal advantages” to another Google product within search results in a case that started more than seven years ago.

How featured snippets can be manipulated by private blog networks

The sole purpose of a private blog network (PBN) is to leverage the authority of multiple sites under your control to boost rankings and authority of your main site. You might be thinking: didn’t Google do away with private blog