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Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have brand new Google search data for the holidays, an update to Analytics 360, the introduction

Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture – Whiteboard Friday

Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today’s Whiteboard Friday, Rand weighs the